Marketing

Why Marketing

Nestled in the heart of royal Regent’s Park, the campus creates an atmosphere where marketing comes alive through intimate class sizes. This means working directly with practitioners who’ve shaped campaigns for industry-leading brands, while collaborative projects with companies like Harrods, Boodles, and Agnès b bring real-world experience into the curriculum. The programs weave in trips to Europe’s fashion capitals and access to the Luxury Lab consultancy series, connecting students with premium brands before they graduate.

Fashion Marketing

The Fashion Marketing BA traces the journey from concept to consumer, teaching how audiences think and what makes them engage. Students explore authentic storytelling techniques that amplify brand values, working in studios equipped with photography, television, and professional editing suites. At Regent’s University London, the experience culminates in a final showcase where press and industry professionals see what’s been created throughout the year.

International Fashion Marketing

This MA shapes leaders who understand how fashion moves across borders and cultures. Through partnerships with iconic London brands, students gain hands-on experience while building connections that matter. The curriculum dives into anthropology and diversity, examining how psychology shifts between different markets. Past collaborations at Regent’s University London have included Estée Lauder Companies, Laurent Perrier, and Fortnum & Mason, giving students insight into how global luxury operates.

Digital Marketing and Analytics (Bachelor’s)

The Digital Marketing and Analytics BSc (Hons) develops analytical thinking alongside mastery of tools that capture and convert audiences. Learning Python programming and Microsoft Excel becomes a way to transform raw numbers into compelling narratives. The final year at Regent’s involves either a dissertation or a live project using actual client data, preparing graduates to become data analysts, strategists, and marketing directors across various sectors.

Digital Marketing and Analytics (Master’s)

This MSc positions students where demand outpaces supply in a rapidly expanding field. Working with professional platforms like Google Analytics, Semrush, Brandwatch, and statistical software including SAS and SPSS, they learn to uncover patterns others miss. Projects at Regent’s University London have involved brands such as Biscuiteers and Moonwalkr, plus charitable organizations. Graduates have landed roles at AC Milan and Ferrero Rocher as digital marketing managers and content strategists.

Management and Marketing at Regent’s University

The Management and Marketing MA unlocks potential as both leader and innovator, teaching how to build teams and drive change across the UK and internationally. Designed for any career stage, it offers new approaches to navigating challenges through simulations and workshops focused on conflict resolution and change management, with emphasis on applying skills to actual situations. This foundation leads graduates toward senior positions in marketing, PR, consulting, and social entrepreneurship.